Google is gearing up for a significant transformation of its advertising policy surrounding Cryptocurrencies and related products.
Google #crypto ad policy has changes according to a new updatehttps://t.co/CafOVoSgTK
— Everything Crypto (@EverytngCrypto) December 10, 2023
The focal point of this update is advertisers targeting the United States.
Starting January 29th, 2024, advertisers wishing to promote Cryptocurrency Coin Trusts in the U.S. must meet stringent requirements and attain certification from Google. This category includes financial products that allow investors to trade shares in trusts holding substantial pools of digital currency. The policy emphasizes adherence to local laws globally, reflecting Google’s commitment to transparent and informed financial decision-making.
Warning System and Account Suspension
Google assures advertisers that violations of the policy will not result in immediate account suspension. Instead, a warning will precede any potential suspension by at least 7 days, allowing advertisers to rectify non-compliance issues.
Cryptocurrencies and Related Products Policy Overview
Google’s revamped policy encompasses financial products related to the management or investment of money and cryptocurrencies. Its objective is to empower users with comprehensive information for making informed financial decisions. Advertisers are urged to comply with state and local regulations for the regions their ads target, with Google providing a non-exhaustive list of country-specific requirements.
Certain cryptocurrency-related businesses have the green light to advertise without written permission, contingent on compliance with local laws and industry standards. Examples include businesses accepting cryptocurrency payments, mining hardware providers, tax and legal services, security services, and platforms utilizing blockchain for operations without engaging in the direct marketing or sale of cryptocurrencies.
The updated policy allows certain cryptocurrency products and services to be advertised, provided they meet local laws and industry standards, and the advertiser’s account is certified by Google. This includes hardware wallets for cryptocurrencies and NFTs, along with certified cryptocurrency exchanges and software wallets in approved countries/regions.
As Google adapts to the dynamic online advertising and regulatory landscape, it pledges to continuously update its policy with additional guidelines. This ensures that advertisers remain informed and compliant with evolving industry standards. Those looking to promote cryptocurrency-related content are encouraged to familiarize themselves with the updated policy and seek certification as necessary.
Related story: Google Unleashed Game-Changing AI, Gemini
Wow, Google will ebable running ads for crypto ETFs since January 2024.
That's a crypto policy update from yesterday 👇 pic.twitter.com/61UwG0eUFw
— Jesper – jtk.eth (@cryptojesperk) December 7, 2023
